“Broadcast is Oppressive” | Cluetrain

The Cluetrain Manifesto: The End of Business as Usual
Rick Levine, Christopher Locke, Doc Searls, and David Weinberger | 1999
I’m dumbfounded that the Cluetrain Manifesto was written more than 10 years ago. It makes me wonder why we think social communication technology is so revolutionary today.
Maybe it’s because many business corporations wimped out and refused [...]

The evolution of watching TV

Putting an end to channel surfing.
Thesis Statement: What is IPTV and how does it change the way we watch Television?
Statement of Intent:

Past: Network Television through radio, satellite, and cable
Present: Networked Television through Internet Protocol and on-demand
Future: Convergence of TV and Internet*

*Ahmad, K., & Begen, A. (2009). IPTV and Video Networks in the 2015 Timeframe: The [...]

Learning Goals for Evolution & Trends

in Digital Media Technologies:

What is the UTILITY being offered by new communication technology? What is the 1+, the loaded disruptor?
How can we predict future trends  and use new comm tech to ADD VALUE to our brand community?
What is the correlation between users’ motivations and mass adoption of new comm tech?

It is interesting to me that [...]

From the memo to the wiki.

An evolution of corporate office communication.

*new picture per kegill’s request
I want to take a look at how new communication technologies like instant messaging, mobile email, document sharing and blogging has transformed the way employees interact with each other at work—and out of work. The good and the bad.

Hulu ahead, CBS behind.

Falling behind at giving free TV content away on the web may not be a bad thing.
TV producers’ content is paid for by advertising dollars. Advertisers put their money into content that reaches the eyeballs of their target audience. We, the audience, are the variable—as are advertising budgets in this economy and digital media revolution, [...]

Adapting to new media

As a preteen, and instead of whatever the equivalent to Twilight was in the 1990s, I had a love affair with ESPN the magazine. Twice a month I hid behind it’s big beautiful pages for hours, reading about Kobe and ARod and fantasizing about someday launching my own print publication.
I was a huge fanatic of [...]

Online news heavy on video

What was predominantly words is now images at this news operation.

New American internet news organization Global Post (Boston) equipped some 70 international correspondents with Flip video cameras—pocket-sized consumer gadgets—to embark “on a bold journey to redefine international news for the digital age.”
Global Post covers only international stories—the exception is US Foreign Policy—with on-the-ground reporters stationed [...]

Web content wants to be $Free.99

Information wants to be free. -Stewart Brand
Chris Anderson’s Free does apply to web-based storytelling
—people won’t pay to consume something they can live without or find for free somewhere else (usually through a simple online search).
Brands can generally decide to do three things to create multimedia content for the web: insource, outsource, [...]

Food | Web Video Topic

The class has spoken.
Food it is.
(The last topic was Water).

Although constraints in addition to the topic are TBD,  I’ve been throwing around some food story ideas. Here’s one…
In Barrack Obama’s Inaugural Address he also began with “I’m humbled“—and he also also said:
To the people of poor nations, we pledge to work alongside you to [...]

Web Video | Project Topic Selection

Here is the list of our class topic ideas.
Which topics are most engaging and accessible? (I think we could add other values, like personal and fun).
List your top 3 in the comment section—by no means are your votes binding, this is just to get the conversation started. Outsider votes and suggestions are welcome.
The goal is [...]